Top Brands Sponsoring YouTubers This Month

Overview

Influencer marketing is still a major channel for Western Brands in 2025, with many niches like tech, beauty, gaming, finance, and lifestyle companies actively sponsoring creators of all sizes on platforms like YouTube. For example in tech niches, web services like NordVPN dominate. NordVPN run dedicated influencer programs and sponsor dozens of smaller channels, as well as major Youtubers according to nordvpn.com where they even list influencer advertising programs. This is also very similar to website-builder Squarespace, whose sponsorships tend to appear in diverse niches, maximising reach according to the folks at sponsorship.so. productivity tools like notion and grammarly span across 133 creators in different niches.

here are some niches and sponsors that dominate that niche:

Fashion & Beauty

Beauty giant TRESEMME ran a 'give gloss' campaign with influencer Paige DeSorbo, generating at least 5 billion impressions according to glossy.co
Designer Brands like Dior and L'Oreal & Fenty often sponsor YouTube creators and influencers on other platforms.

Gaming and Esports

The gaming industry is a $200billion emerging empire that is insanely lucrative for established brands and sponsors with Gaming Youtubers getting a 'slice of the cake':

Alienware a PC hardware company
Phillips Oneblade: a surprising addition
Energy drinks like Gatorate & Gfuel

Finance

In finance and fintech, apps and services often target young users offering them advice and experience often to those with none. For example trading applications like Etoro and FTX were heavily endorsed by POPULAR finance Youtubers not too long ago, people by the likes of Graham Stephen. In recent months, apps for banking like Monzo and Revolut often targeted specific creators based in the United Kingdom like Niko Omilana - Main theme targeting younger viewers with no experience

FTX - a cautionary example of why Youtubers must first audit their sponsors
Monzo & Revolut: popular banking apps that promised an easy interface and benifts upon signup.

Lifestyle & Home

Lifestyle and Home Brands view creators in their niche as another avenue to funnel profit. For instance home-improvement company 'Lowes' created a new creator network featuring the likes of MrBeast and other socials to reach Gen Z. Not too long ago, food & meal kit services like HelloFresh and PrepKitchen often sponsored cooking channels promising to offer easy and accesible food quality at a fair price.

HelloFresh
Zip by Ocado

In Summary, companies view social media applications as a way to tap into their viewercounts and hijack the notion of 'Monkey see monkey do' to funnel more users into their services, and it works too.